About Us

OLYMPUS DIGITAL CAMERAUpStart Creative was founded by Holly Lewis Maddux in 2001. UpStart specializes in custom-published books and in the research, writing and editing of feature and news articles and other content for magazines, web sites, blogs, annual reports, newsletters and brochures.


UpStart has published two full-length, illustrated organizational history books; one for an independent school, The Boys’ Latin School of Maryland, and another of a fourth-generation family business, Quarles Petroleum. A third book is on the way. Holly has written and edited magazine and newspaper articles on historical topics and on topics related to healthcare, parenting and education. Her specialization in these areas stems from her experiences. Holly has a degree in education and has taught in middle and high schools of all shapes and sizes and at a college level. She currently teaches English as a Second Language in a community setting to recent adult immigrants.

ESOL class at Carlos Rosario International School, Washington D.C.

ESOL students at Carlos Rosario International School

Holly began her career as a broadcast news reporter. In addition to writing and presenting local and national newscasts, she co-produced a one-hour local news program, News Capsule, which preceded NPR’s All Things Considered and hosted numerous public affairs programs including Conference Call and Common Language. She subsequently held positions in promotions, advertising, PR and media relations including as Senior Public Affairs Manager and Official Spokesperson for the Sheppard Pratt Health System.

Holly understands challenges faced by her clients through the lens of an organizational development specialist as well. She holds a Master’s Degree in Organizational Development from Towson University where her study and research focus was Strategic Communications for Nonprofit Organizations.


Holly works with talented photographers, graphic designers and web developers as needed to meet her clients’ needs.Clients

UpStart’s clients include Johns Hopkins University, Kennedy Krieger Institute, The YMCA of Central Maryland, The Boys Latin School of Maryland, The Forbush School, The Jefferson School, The Literacy Council of Prince George’s County and The United Way of Central Maryland.


“One Heartbeat ( The History of the Boys’ Latin School) tells the school’s story in a way touches alumni, student, parents, faculty and staff. It’s fostered a  positive awareness of Boys’ Latin’s rich  heritage.  It’s a beautiful book.”  Scott K. Gibson III, Former Headmaster

“Having Holly research , write and publish the history of our 4th generation family business (Founders and Keepers: The Story of a Family Oil Business) was a great experience. We give it to employees, clients, and business associates and it imparts an understanding of the company’s rich history. Perhaps most importantly, it communicates our values, which go all the way back to our founder.” Benjamin Wafel, CEO, Quarles Petroleum (Retired)

UpStart Creative LLC is a certified Minority Business Enterprise.OMBELogo_40